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About Us

The story behind Viirastus

The history of Viirastus lures dates back to 2013, but it was not until the autumn of 2018 that Artur, the lure expert, and his friend Klaus decided to start producing these lures in a way that they could be purchased by everyone. Today, our lures are on sale in all major fishing tackle shops and play an important role in the lure boxes of many fishermen both in Estonia and abroad.

The lures are made of stainless steel or brass and covered with a special surface treatment to achieve fish-like scale shine. The internationally registered industrial design solution of the lures gives each lure an original and unique look. All lures have high-quality Owner or BKK hooks.

The product range is wide and both novice fishermen and professional anglers who are into fishing sports will find a suitable lure. The lures are designed to catch all the main predatory fish such as pike, perch, bass, sea trout, river trout, garfish and many more. The different shapes, weights, curves, and shades of the lures allow the fishermen to choose the right lure with a suitable baiting technique according to the fishing location, water temperature, and the resulting fish activity.

In addition to thorough product development, all lure types undergo a test period of at least six months, during which well-known fishermen make their own recommendations for product improvement. Viirastus’ team is grateful to all their cooperation partners and people who have contributed to the production, testing and marketing of the world’s best fishing lures!

If you wish to make your dreams come true, choose Viirastus lure and catch the greatest story of your life!

The story behind Viirastus

The history of Viirastus lures dates back to 2013, but it was not until the autumn of 2018 that Artur, the lure expert, and his friend Klaus decided to start producing these lures in a way that they could be purchased by everyone. Today, our lures are on sale in all major fishing tackle shops and play an important role in the lure boxes of many fishermen both in Estonia and abroad.

The lures are made of stainless steel or brass and covered with a special surface treatment to achieve fish-like scale shine. The internationally registered industrial design solution of the lures gives each lure an original and unique look. All lures have high-quality Owner or BKK hooks.

The product range is wide and both novice fishermen and professional anglers who are into fishing sports will find a suitable lure. The lures are designed to catch all the main predatory fish such as pike, perch, bass, sea trout, river trout, garfish and many more. The different shapes, weights, curves, and shades of the lures allow the fishermen to choose the right lure with a suitable baiting technique according to the fishing location, water temperature, and the resulting fish activity.

In addition to thorough product development, all lure types undergo a test period of at least six months, during which well-known fishermen make their own recommendations for product improvement. Viirastus’ team is grateful to all their cooperation partners and people who have contributed to the production, testing and marketing of the world’s best fishing lures!

If you wish to make your dreams come true, choose Viirastus lure and catch the greatest story of your life!